![]() ![]() The average price for a 30-second advertisement in this year’s Super Bowl game is expected to be higher than the record $4.8 million in 2016, according to market research and insights firm Kantar Media.Īudi is one of several auto brands expected to advertise for this year’s Super Bowl between the New England Patriots and Atlanta Falcons. San Francisco-based Venables Bell & Partners created both commercials for Audi. At Audi, we are committed to equal pay for equal work. It follows a critically acclaimed spot in 2016 that was set to David Bowie’s “Starman” that tells the story of a retired astronaut who rediscovers his lust for life with the Audi R8. On Twitter, the company posted the ad and noted, At Audi, we are committed to equal pay for equal work. The ad - Audi’s ninth Super Bowl commercial - already had about 1.4 million views on YouTube early Wednesday afternoon. The commercial ends with the father and daughter walking over to an Audi S5 Sportback, as the screen fades to black to display the messages of “equal pay for equal work,” and that “progress is for everyone.”Īudi of America has publicly pledged to support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees, including instituting a graduate internship program where 50 percent of enrollment must be female establishing greater equality for our future workforce. His pessimistic thoughts shifting to optimism once she wins the race against several boys. Audi Gets a Little Rowdy: The Face of Women’s Equal Pay debate. The ad shows a young girl participating in an aggressive downhill cart race while her dad contemplates whether his daughter’s worth is measured by her gender. We’re a brand that’s ahead of the curve and looking towards the future, just like our next generation of buyers.” “As a business built on bold innovation - from LED lighting to Audi Quattro -progress is at the heart of what we do. 2016, Audi signed the White House Equal Pay Pledge with the Obama administration, committing to conduct annual company-wide gender pay analysis and review its. “Pay equality is a big message for a big stage,” said Audi of America Vice President of Marketing Loren Angelo. Browse 5,100 equal pay stock photos and images available or search for pay gap or gender equality to find more great stock photos and pictures. raise more awareness for the gender wage gap leading up to Equal Pay Day (the 5th of November, the day that women work symbolically for free until the end of. The German luxury brand released the 60-second “Daughter” spot Wednesday morning on YouTube ahead of its TV debut Sunday during the third quarter of Super Bowl LI. Audi’s Super Bowl ad uses a father-daughter relationship and a Soapbox Derby race to make an emotional pitch for equal pay between genders and progress “for everyone.” ![]()
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